The Opportunities & Challenges of Selling Online

Online shopping and in-store pick orders continue to increase and many eye care professionals are wondering if selling online is the right move for their practice. While setting up an online store can be easy, it’s important to plan and understand the strategy to ensure the decision to offer an online store is profitable and worth the time investment. Learn about the opportunities and challenges of selling eye care products online, recommended tools, and how to create strong online sales incentives that don’t cannibalize in-office optical sales.